tailr · personal stylist

Brand sheet

Primary — light backgrounds
Reverse — dark backgrounds
Mono black — single-color / emboss
Mono white — single-color on dark
Wordmark only — ink
Wordmark only — cream
Icon — favicon / avatar
Icon mono white — over photography
Typeface: Cormorant Garamond, Italic, 500 weight (Google Fonts, OFL — free for commercial use).
Colors: Ink #0F0D0B · Cream #FBFAF5 · Cognac accent #8B5A2B.
Before trademark filing / print: open any SVG in Figma or Illustrator and Type → Create Outlines so the wordmark becomes vector paths independent of the font. Export to PNG (1×/2×/3×) and PDF as needed. Keep at least the box's own height of clear space around the mark; don't recolor, stretch, or remove the inner trim.