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Embargoed · pre-launch
Tailr is in pre-launch. Soft launch to invited testers on June 8, 2026; public launch Independence Day weekend (July 4, 2026). Please hold any published coverage until July 1, 2026 unless coordinated in advance with dallas@tailrstylist.com.
Everything you need to write about Tailr — milestones, founder quotes, fact sheet, brand assets. Press contact: dallas@tailrstylist.com.
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Fact sheet
| Founded | 2026 |
| Headquarters | Dallas, Texas |
| Legal entity | Tailr LLC |
| Founder | Dallas Coleman |
| Brand partners | 1,000+ |
| Outfit accuracy | 99%+ |
| Pricing | Free Member · Plus $9.99/mo (7-day trial) · Premium $18/mo (14-day trial) |
| Available in | United States, expanding globally |
Milestones
Public launch · Independence Day weekend
Tailr opens to the public over the July 4th weekend. AI personal stylist with 1,000+ Shopify-powered brand partners, multi-day trip planning, virtual try-on, and three tiers: free Member, Plus ($9.99/mo), and Premium ($18/mo).
Three-tier pricing debuts · Meet Lauren goes live
Tailr introduces Plus ($9.99/mo) between the free Member tier and Premium ($18/mo), with free trials on both paid tiers (7 and 14 days). Lauren — Tailr's AI stylist persona — gets her own page with a video self-introduction, and the styling model begins learning from aggregated member feedback across the entire community.
Soft launch to invited testers
Tailr opens to a small group of invited beta testers for final polish ahead of the July 4th weekend public launch. Invite-only via founder + initial brand partners.
Brand catalog crosses 500 partners
Tailr's stylist now draws from 1,000+ verified brand storefronts. Men's catalog coverage roughly doubled in the prior month.
Style DNA v2 ships
14-step onboarding wizard with curated reference photos, AI-generated style summary, and 50+ aesthetic taxonomy replaces the original single-page form.
Tailr LLC formed in Texas
Tailr is incorporated as a Texas limited liability company, operating from Dallas with remote-first hiring.
Quotes
Use directly with attribution. For new quotes, email dallas@tailrstylist.com.
“The fashion industry sells one thing — taste — and ships it through the worst UX in retail. Tailr replaces twenty-minute outfit decisions with five seconds.”
“We're not training an AI on what you wear so we can show you ads. We're using AI so you stop wasting your morning. Different game.”
“Five hundred brand partners is just the start. The real moat is that our outfits don't lie — every piece is real, in stock, and matched to the actual occasion you're getting ready for.”
Need something else?
Hi-res screenshots, founder photos, product demos — we'll put together whatever you need.
dallas@tailrstylist.com