What makes a great Style DNA

The wizard takes five minutes. How well the AI styles you over the next year is mostly determined by what you put in those five minutes. Here's how to do it right.

1. Be honest about gender + body

Gender controls which brand catalog we draw from — it's the most-influential field. Body type controls proportion. Picking the closest match (not the aspirational one) is the whole game.

2. Pick aesthetics that overlap

The wizard lets you pick up to 5 aesthetics. Overlap is fine and actually useful — “Smart Casual” + “Quiet Luxury” + “Modern” gives the AI a sharper signal than a single label.

Bad: pick an aesthetic because you wore it once five years ago. Good: pick the aesthetics you actually reach for right now.

3. Use Avoid colors aggressively

Tap a color once to love it, again to avoid it. Avoid is a hard rule — those colors will never appear in a generated outfit. If you hate yellow, mark it. If you only wear black for funerals, mark it.

One avoid color removes hundreds of bad outfits from your future. The avoid signal does more work than the love signal.

4. Pick fits across silhouette families

Most well-dressed people pick one or two from the “True to body” family (tailored, fitted, classic, modern, regular) and maybe one from another family for weekends. If everything you pick comes from a single family, your outfits read monotone after a few weeks.

5. Brands matter more than you think

The brands you pick aren't just where we shop — they're a strong signal about your taste tier. Picking Buck Mason vs. Banana Republic vs. Brunello Cucinelli tells the AI three different things about your formality, price ceiling, and aesthetic register.

Don't pick brands you wish you wore. Pick the ones you actually own.

6. Be specific about occasions

“Casual weekends” is a vague signal; “Date night, elevated casual” is specific. The granular occasion list (step 11) is where you should spend extra time — every occasion you tag biases the AI to be ready for it.

What you can leave for later

Brands, inspirations, even the body type fields are all editable from Style DNA after the wizard. Don't agonize on the first pass — ship a 70% profile in five minutes, then refine over a few weeks as the AI surfaces what you do and don't love.